Prisma Campaigns
Prisma Campaigns offers innovative solutions to help credit unions grow membership, drive loan and deposit growth, and improve members’ financial well-being – all while elevating digital experiences. Through their marketing automation platform and Direct Deposit Switch (DDS) solution, they enable credit unions to use their data to target and personalize digital interactions across all channels (email, SMS, online, and mobile banking).
How a strategic alliance with Prisma Campaigns benefits credit unions
Every credit union aims to attract new members, deepen relationships with existing ones, and meet the needs of younger generations. Prisma Campaigns equips them with modern, powerful outreach capabilities to engage members digitally in targeted, personalized, and timely ways. By leveraging both Prisma Campaigns' marketing automation platform and DDS solution, credit unions can enhance member engagement, streamline processes, increase deposits, and offer seamless experiences that create meaningful connections and enrich members’ financial journeys.
Prisma Campaigns' benefits:
- Boost growth and engagement: Increase cross-selling opportunities up to 6X and accelerate direct deposit acquisition, strengthening member loyalty and engagement.
- Streamline operations: Eliminate manual tasks and manage all channels from a single platform, increasing efficiency and reducing costs.
- Seamless integration: Their open platform can integrate with your existing technology.
- Expert partnership: Built specifically for credit unions, Prisma Campaigns offers not just innovative features, but also best practices and continuous support tailored to each institution’s needs.
Why choose Prisma Campaigns
Trusted by over 60 credit unions, Prisma Campaigns stands out for its commitment to helping customers meet today’s and tomorrow’s challenges with flexibility, innovation, and personalized support. Their team provides customized training, tailored implementation plans and user forums to ensure credit unions get the most out of their solutions.
Connect with Prisma Campaigns
Talk to one of our CUNA Strategic Services alliance managers to learn more about Prisma Campaigns. We’ll help you identify and evaluate the best solution for your credit union.
resource guides
2025 Seasonal Marketing Campaigns Calendar
Engage your members and drive results with this easy-to-follow marketing guide for 2025.
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The Importance of Limiting the Number of Emails and Text Messages
Learn exactly why you should do it, and how it is easily done with a marketing automation tool.
on-demand webinar
Boosting Member Loyalty With Marketing Automation and AI
Discover how credit unions are leveraging marketing automation to boost member loyalty, elevate digital experiences, and drive loan and deposit growth.
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Winning the Battle for Primacy: How instant direct deposit switch can transform your credit union
Modern direct deposit switch (DDS) solutions are revolutionizing the process for credit unions and their members.
on-demand webinar
CSS Webinar Series: Safeguarding Your Credit Union’s Future (Transforming to a Data-Driven Environment)
Learn about the importance of data in the evolution of the credit union operating model.
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Power of Generative AI With Prisma Campaigns
Prisma Campaigns has introduced a new feature that harnesses the power of generative AI to help users create even better email subjects, copy, and artwork.
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Helping a Credit Union Thrive with Marketing Automation
Learn how Embold CU increased loan and deposit sales 5x with marketing automation.
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Removing Barriers and Expanding Membership
Learn how IDB Global FCU acquired new memberships with over $440k in balances in one month, with marketing automation.
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Making a Difference With Marketing Automation
A real-case use of marketing automation to revitalize a scholarship program with incredible results.
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Predictive Analytics and Advanced Campaigns
A few examples of how credit unions can utilize predictive analytics more effectively in marketing.
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Digital Transformation in Action – CU of Colorado's Innovative Journey
Credit Union of Colorado increased deposits with the help of Marketing Automation.
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Reducing Opt-Outs
Five key strategies for reducing opt-outs in marketing campaigns, drive engagement and build trust.
resource guides
Get Insights and Ideas for Your 2024 Marketing Campaigns
Plan your marketing campaigns in advance with this easy-to-follow guide.
on-demand webinar
Mastering Marketing Automation: Strategies for Success and Real-World Case Studies
Expert insights, practical tips, and real-world case studies that can supercharge your marketing efforts.
case study
Boosting New Member Acquisition With an Automated Referral Program
Learn how IDB Global FCU acquired new memberships with over $440k in balances in one month, with a 20x return on investment.
article
The Best Parties Are the Zero Party and First Party
Take a look at the uses and potential downsides of each data type, from the perspective of marketers and credit unions.