ADVANTAGE
ADVANTAGE, powered by JMFA, is dedicated to empowering financial institutions with strategic solutions for growth and success. Our comprehensive services include overdraft program consulting and compliance, checking account acquisition strategies, contract negotiation expertise, and consulting for technology strategy, evaluation and selection. With a rich history of serving credit unions nationwide, we are committed to delivering exceptional value and fostering long-lasting partnerships. Choose ADVANTAGE, to elevate your performance, identify new opportunities, and build more value.
How a strategic alliance with ADVANTAGE benefits credit unions
Since we began our strategic alliance with ADVANTAGE in 2003, they have provided consistent, exemplary results for the credit unions they assist. With ADVANTAGE, credit unions can save time and money, minimize regulatory scrutiny, identify new savings opportunities and strengthen and protect income.
ADVANTAGE provides comprehensive consulting and in-depth analysis to identify more significant opportunities specifically for your credit union. They work on performance-based fees and monitor success on an ongoing basis to ensure results.
Why choose ADVANTAGE?
ADVANTAGE’s comprehensive approach sets them apart. The ADVANTAGE team is with you from start to finish, tracking and monitoring to ensure results. Every engagement starts with an in-depth analysis of your credit union and your goals. From there, ADVANTAGE creates a customized proposal to get you where you need to be based on their insight gained from thousands of successful consulting projects and the latest industry best practices.
The team at ADVANTAGE values the same things we do and cares about doing right by credit unions and their members. ADVANTAGE values integrity, accountability and transparency—and through those, trust. ADVANTAGE knows they only succeed when their clients do, and that’s displayed in every step from initial analysis to ongoing monitoring.
Connect with ADVANTAGE
Talk to one of our CUNA Strategic Services alliance managers to learn more about ADVANTAGE. We’ll help you identify and evaluate the best solution for your credit union.
ADVANTAGE has exclusive pricing and solutions reserved for CUNA Strategic Services and the credit unions and leagues we work with.
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Navigating Regulatory Shifts With a Member-First Overdraft Strategy
Learn how to adapt your overdraft strategy to align with regulatory trends while enhancing member satisfaction and protecting your bottom line.
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A Consumer-First Approach to Overdrafts
Learn how to put member needs at the center, helping your credit union build trust, mitigate reputational risks, and drive sustainable growth.
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Addressing Consumer Needs With a Responsible Overdraft Program
Learn valuable insights on when overdraft privilege is most beneficial for consumers and the risks associated with not offering flexible options
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Three Reasons to Give Your Vendor Contracts a Closer Look
Discover three reasons a contract review could unlock significant savings and value for your credit union.
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Answers to Five Critical Overdraft Issues
With regulators tightening their focus on eliminating practices that increase consumer costs, hear from industry experts as they address the pressing questions shaping the future of overdraft services.
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Navigating Overdraft Fee Reduction With Confidence
Discover actionable tips for navigating overdraft fee changes to align your strategy with new standards and ultimately build stronger member relationships.
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Generational Trends Shaping Growth Goals
To compete and grow requires meeting the diverse needs of different generations, from Baby Boomers to Gen Z.
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Redefining Overdraft Protection in Credit Unions
With the CFPB's ruling on overdrafts pending, learn tips to stay ahead of examiner scrutiny while reducing risk and strengthening member satisfaction.
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What Are the Risks of Delaying Changes to Your Overdraft Program?
Explore why many are postponing pivotal choices until after the election and uncover how our meticulous approach guarantees readiness for evolving regulatory standards.
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Technology Trends to Attract Younger Members
Find out ways you can attract younger generations to become members and plan for your credit union's future.
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CSS Webinar Series: Safeguarding Your Credit Union’s Future (Overdraft Outlook)
Hear from expert panelists on the future of overdrafts amid heightened competition as they discuss the challenges and opportunities facing credit unions and address topics including regulatory expectations, evolving consumer needs, and strategies to preserve revenue.
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Technology Roadmap: Top Considerations When Evaluating Critical Vendors
Is outdated technology restricting your growth? Learn tips on how you can make upgrades to attract members that fit your budget.
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Overdrafts: Staying Responsive to Regulatory Changes
Watch this short video for tips on being adaptive to navigate regulatory changes in the overdraft landscape.
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Be Proactive With Your Overdraft Strategy
To align market demands and regulatory expectations, read about three key areas you'll want to evaluate.
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Rethinking Overdraft Services for Your Credit Union to Remain Competitive
Learn why it's critical to re-evaluate your overdraft strategy now in light of heightened regulatory scrutiny and uncover practical steps to put your members first and stay ahead of the curve.
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CFPB Takes Bold Step With Overdraft Lending Rule
On Wednesday, January 17, 2024, the Consumer Financial Protection Bureau issued a proposed rule on Overdraft Lending: Very Large Financial Institutions.