Debbie

Debbie was built with the philosophy that the way to drive long-term financial behavior is by aligning positive incentives between consumers and financial institutions. That’s why Debbie is the first platform to reward and pay consumers to improve their financial habits, like making on-time payments, saving, and spending smartly, all while driving new members to you.

How a strategic alliance with Debbie benefits credit unions

Acquiring young consumers is as much about which channels you are targeting as it is your product offering.

Allow Debbie to do the heavy lifting to source new members for you.

• Debbie matches each of its thousands of users (and growing) with a credit union on its network, and helps them apply for membership
• Debbie users earn cash rewards for reaching financial milestones, and the rewards are deposited into their new credit union account

Debbie as a loyalty-as-a-service platform provides the flexibility to reward and incentivize different activities you’d like to see members do across all their financial relationships. Here are some of results:

• 2x deposit growth rate – members who use Debbie have been shown to increase their savings growth by a factor of two
• 35% reduction in delinquencies – Debbie members see a dramatic reduction in missed payments after joining the program
• 7-10% conversion into additional products – Debbie sees the member’s entire financial picture outside of the credit union, members receive personalized invitations for relevant products

Why choose Debbie?

Debbie is the only network dedicated to helping credit unions source new members and retain them. Traditional lead services charge only for traffic and do not help you build lasting positive relationships with your members. Debbie’s members are different because they are motivated to work on their financial goals and well-being. Rewarding your members for saving and paying off debt is the lasting way to build trust, drive better outcomes for members, and increase your bottom line.

Connect with Debbie

Talk to one of our CUNA Strategic Services alliance managers to learn more about Debbie. We’ll help you identify and evaluate the best solution for your credit union.