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The Race is On: How to Drive Loan Growth in 2021

By Zest AI

In 2021, one of the biggest challenges to emerge for credit unions is growth: deposits have soared and lenders have been racing to catch up. With the traditional borrower risk picture scrambled, what’s the best approach to grow portfolios safely and say yes to more members?

This guide outlines new strategies, tactics, and the latest technology credit unions are using to achieve growth. It covers how to:

  • Grow down spectrum safely and with confidence
  • Maximize digital channels with auto-decisioning
  • Leverage proactive marketing and pre-qualified competitive offers
  • Consider loan participation programs
  • Launch new product lines with likeliness of success

About Zest AI

Zest AI is a mission-driven software company that helps credit unions and banks answer their most important question: Who do I lend to? Zest’s Model Management System lets lenders break the limitations of traditional credit scores to identify good borrowers overlooked by legacy techniques.

Zest has been on a mission to make fair and transparent credit available to all since 2009 and are pioneers in the safe use of AI in credit underwriting.