Measure Your MAC: Member Acquisition Cost

March 5, 2025

A free webinar brought to you by CUNA Strategic Services and Debbie.

Featured Speakers: Rachel Lauren, Co-Founder and COO of Debbie; Sundeep Kapur from Digital Credence; and Blake Woods, VP of Insights, Innovation, and Impact at CFCU

Over 40% of credit union executives don't know their own member acquisition cost (MAC), despite the fact that their #1 goal is to grow the credit union membership. In order to accomplish that goal sustainably, credit union executives need to become smart about how to measure this cost and how to leverage different channels to optimize it.

This webinar covers industry benchmarks – from the average member acquisition cost for the top 100 credit unions, as well as survey data from over 50 credit union executives, covering their marketing budgets, channel breakdown, and growth strategy.

Key takeaways include:

• How to calculate your MAC (member acquisition cost) and include it in budgeting sessions
• Industry benchmarks for MAC
• Test different marketing channels to help reduce your MAC

About Debbie

Debbie was built with the philosophy that the way to drive long-term financial behavior is by aligning positive incentives between consumers and financial institutions. That’s why Debbie is the first platform to reward and pay consumers to improve their financial habits, like making on-time payments, saving, and spending smartly, all while driving new members to you.