40% of Credit Union Executives Don't Know Their Acquisition Cost: 2024 Member Acquisition Cost Report

By Debbie
February 6, 2025

Over 40% of credit union executives don't know their own member acquisition cost (MAC), despite the fact that their #1 goal is to grow the credit union membership. In order to accomplish that goal sustainably, credit union executives need to become smart about how to measure this cost and how to leverage different channels to optimize it.

This report covers industry benchmarks, pulling data from the average member acquisition cost for the top 100 credit unions (based on NCUA call report data), as well as survey data from over 50 credit union execs. The report looks at marketing budgets, channel breakdown, and growth strategy, and strategies to reduce your member acquisition cost.

Debbie

Debbie was built with the philosophy that the way to drive long-term financial behavior is by aligning positive incentives between consumers and financial institutions. That’s why Debbie is the first platform to reward and pay consumers to improve their financial habits, like making on-time payments, saving, and spending smartly, all while driving new members to you.